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Our Ethos

We are a female founded creative marketing agency and content production studio built around a passionate team with extensive backgrounds in brand storytelling, content creation, art direction, design, marketing, editorial and production.

We shine in retail, lifestyle, fashion, beauty, health & wellness spaces because connecting lifestyle brands to culture is our specialty. We believe in the power of brand storytelling and an inclusive view of humanity. Everything we do starts with that in mind.

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Our Founder

AD&Co. was founded by Amy Demas with the vision to create a female-led, full-service brand creative agency and content development studio specializing in brand transformation within the retail, fashion, beauty, lifestyle and wellness industries.

With a background rooted in editorial, retail and branding, Amy has led creative direction for some of the most recognized brands, including Target, Chico’s, Evereve, CVS/pharmacy, Victoria’s Secret, Loft, Ulta Beauty, Stila Cosmetics, White House Black Market, Pier 1, Condé Nast, DC Shoes, Revlon, Ann Taylor and Clorox Brands. Her expertise lies in building omni-channel brand strategies that seamlessly integrate digital, social, print, and in-store experiences—ensuring that every consumer touchpoint is compelling.

Equal parts creative and strategic, Amy has built a reputation for transforming brands into powerful, culturally resonant forces in their respective markets.

The Team

In addition to our core creative and content production team, we’ve built an extensive network over the years allowing us to hand-select highly experienced people in strategy, creative and production to suit our client’s individual needs. Our bi-coastal team offers a more specialized and agile approach to solving the need for innovative and successful brand creative solutions with seamless execution.

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How We Work

We work closely with established and emerging brands to create a strong and relevant brand presence, deliver fresh strategic creative platforms rooted in truth, and attract new customers while re-engaging existing ones. We maintain an intimate and hands-on approach to working with your internal marketing and creative teams to provide the creative framework and direction to build and/or evolve your brand.

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“I can depend on AD&Co. to approach an assignment through the filters of what’s right for the customer and the brand, and to recommend the most thoughtful solution versus the expedient one.”

Tom Nowak, Chief Marketing Officer, Evereve
“With a passion for building brands and customer engagement in unison, Amy & team work tirelessly to bring brands to life in a space that can be uniquely theirs.”

Donna Noce Colaco, President, White House Black Market & Pier 1 Imports
“As a new emerging brand we were struggling to articulate our unique brand POV. Amy and team were invaluable thought partners. They helped guide us through a process to bring focus and clarity. This work has been instrumental to our growth and success.”

Anne Cashill, President, Marion Parke Footwear
“Amy never loses sight of the strategic undertones required to create and generate content that drives measurable results. Her terrific sense of what is culturally relevant allows her to push ideas and to offer alternative ways of thinking through problems.”

Serena Saitas, CEO & Founder, Real Brand Strategy
"AD&Co. approached my client's brand revitalization project with a fresh perspective and exquisite taste. Amy lets founders maintain a sense of control, working closely and respectfully alongside them to creatively articulate their brand in new ways that nod to their past while taking them into the future. A pleasure to work with and perhaps the most organized creative out there!"

Pam Seidman, Founder, The Seidline Group
“Amy is a creative businesswoman who uses her left and right brains equally–rare in this business! Smart, driven, and results focused while simultaneously seeking out the new and the fresh. She is passionate, creatively and strategically articulate.”

Elizabeth Kiester, Fashion & Beauty Trend Forecaster & Concept Consultant
“AD&Co. has not only helped us to effectively communicate our brand story with a wide range of visual and written creative assets, but also played a key role in establishing and enhancing our brand point of view. They have an exceptional ability to anticipate our needs, in addition to executing our creative vision.”

Marion Parke, Founder & Creative Director, Marion Parke Footwear

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Our Ethos

Our Founder

The Team

How We Work

“I can depend on AD&Co. to approach an assignment through the filters of what’s right for the customer and the brand, and to recommend the most thoughtful solution versus the expedient one.”

Interested in working with us?