We excel at helping our clients stay relevant by evolving strategies, concepting integrated campaigns, developing content and modernizing brand identities.

With backgrounds in the brand building, digital content and editorial, we apply strategic and journalistic rigor to developing creative campaigns and content centered around brands, products, collections, customers, influencers and personalities.

Evolve, Modernize, Elevate

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Our Founder

AD&Co. was founded by Amy Demas with the vision to create a female-led, strategic creative agency and content studio specializing in brand building and transformation within the retail, fashion, beauty, lifestyle and wellness industries. Our deep expertise lies in helping brands find their true north so they can stand out, stay relevant and ignite growth—especially during challenging market shifts. Amy is a dynamic leader known for her immersive customer centric approach—one that delivers measurable, meaningful impact.

AD&Co. works closely with founders, CEOs, and leadership teams—whether they’re growing the next big brand or evolving a legacy business—to sharpen their strategy, create impact at every touchpoint, and bring bold ideas to life through breakthrough content and integrated holistic brand strategy.

With a background rooted in omni-channel retail, brand evolutions and editorial content, Amy has led creative initiatives for some of the most recognized brands, including Target, Chico’s, Evereve, CVS/pharmacy, Victoria’s Secret, Loft, Ulta Beauty, Stila Cosmetics, White House Black Market, Pier 1, Condé Nast, DC Shoes, Revlon, Ann Taylor and several Clorox Corp. wellness brands.

Equal parts creative and strategic, Amy has built a reputation for transforming brands into powerful, culturally resonant forces in their respective markets.

The Team

Our core team has backgrounds in brand strategy, design, storytelling, content creation, art direction and production. In addition, we’ve built an extensive network of highly experienced talent across strategy, creative and production. Our bi-coastal team offers a more specialized and agile approach to solving the need for expertise in innovative and successful brand strategy and creative solutions with seamless execution.

How We Work

We work closely with established and emerging brands and retailers to create a strong and relevant presence, deliver fresh strategic creative, and attract new customers while re-engaging existing ones.

We maintain an intimate and hands-on approach to working with your internal marketing and creative teams to provide the creative framework and direction to build or evolve your brand.

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  • “I can depend on AD&Co. to approach an assignment through the filters of what’s right for the customer and the brand, and to recommend the most thoughtful solution versus the expedient one.”

    Tom Nowak, Chief Marketing Officer, Evereve

  • “With a passion for building brands and customer engagement in unison, Amy & team work tirelessly to bring brands to life in a space that can be uniquely theirs.”

    Donna Noce Colaco, President, White House Black Market & Pier 1 Imports

  • “As a new emerging brand we were struggling to articulate our unique brand POV. Amy and team were invaluable thought partners. They helped guide us through a process to bring focus and clarity. This work has been instrumental to our growth and success.”

    Anne Cashill, President, Marion Parke Footwear

  • “Amy never loses sight of the strategic undertones required to create and generate content that drives measurable results. Her terrific sense of what is culturally relevant allows her to push ideas and to offer alternative ways of thinking through problems.”

    Serena Saitas, CEO & Founder, Real Brand Strategy

  • "AD&Co. approached my client's brand revitalization project with a fresh perspective and exquisite taste. Amy lets founders maintain a sense of control, working closely and respectfully alongside them to creatively articulate their brand in new ways that nod to their past while taking them into the future. A pleasure to work with and perhaps the most organized creative out there!"

    Pam Seidman, Founder, The Seidline Group

  • “Amy is a creative businesswoman who uses her left and right brains equally–rare in this business! Smart, driven, and results focused while simultaneously seeking out the new and the fresh. She is passionate, creatively and strategically articulate.”

    Elizabeth Kiester, Fashion & Beauty Trend Forecaster & Concept Consultant

  • “AD&Co. has not only helped us to effectively communicate our brand story with a wide range of visual and written creative assets, but also played a key role in establishing and enhancing our brand point of view. They have an exceptional ability to anticipate our needs, in addition to executing our creative vision.”

    Marion Parke, Founder & Creative Director, Marion Parke Footwear

Interested in working with us?

Please reach out to set up an inquiry call.