This Is Me in collaboration with IPSY and LOVE+CRAFT+BEAUTY, is a campaign that flips the script on the typical creative development process and empowers the talent to be their own creative directors.
The goal of this campaign is to bring to life LOVE+CRAFT+BEAUTY’s brand purpose of promoting self-love, celebrating diverse beauty, and championing uniqueness. Together with LOVE+CRAFT+BEAUTY, AD&Co. is honored to give a microphone to today’s young creators. By allowing them the freedom to tell their stories, we see who they really are and how authentically and bravely they move through the world. We captured images, moving portraiture, and video interviews–and at the center of it all, beauty products and fashion accessories were their tools for play and self expression. Behind these images lie stories of bravery, confidence, and an unapologetic look at who they are.
PHOTOGRAPHY BY DANIELLE ST. LAURENT
The Talent
Our cast of seven beautiful, vibrant creatives each contribute something unique to our #ThisIsMe campaign. We handpicked a diverse and dynamic group, each with a strong sense of self and a fresh perspective on how they express their identity. What unites them is a clear confidence in their own beauty and an unapologetic approach to how they dress and present themselves to the world.
Naie
“I am iconic. I am confident. I am progress.”
Liat
“I am a first-generation American. I am girly, but some days I am androgynous.”
Jahlil
“I am bright. I am radiant. I am creative. I am spontaneous. I am a leader.”
Ceanne
“I am colorful, adventurous, playful. I am a lover.”
John Michael
“I am grateful, I am fortunate. I am authentic. I am free.”
Ashley
“I am a first-generation Mexican American. I am an anime lover and an artist.”
Luke
“I am the total package, a little bit of everything. I love a duality and I love being able to be masculine and feminine.”
Let’s work together
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