For Evereve’s Spring collection campaign imagery, we rooted the creative concept in the collection’s product positioning. With many pieces at the higher end of the retailer’s price range, we pushed on aspiration and set the location and the overall look and feel around a getaway to a destination luxury boutique hotel. As dresses were crucial to the collection’s merchandising approach, we showcased a variety of dress silhouettes in a cohesive polish, also messaging variety by including a number of use cases. Through our careful shoot planning process, we were able to maximize the time and fulfill all channel asset variations.

Brand Design
Creative Strategy
Omni-Channel Assets
Art Direction
Video Direction
Catalog Creation
Paid Media
Print Advertising
Shoot Production

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Good American + Evereve

Liz Phair + Evereve