This Is Me in collaboration with IPSY and LOVE+CRAFT+BEAUTY, is a campaign that flips the script on the typical creative development process and empowers the talent to be their own creative directors.

The goal of this campaign is to bring to life LOVE+CRAFT+BEAUTY’s brand purpose of promoting self-love, celebrating diverse beauty, and championing uniqueness. Together with LOVE+CRAFT+BEAUTY, AD&Co. is honored to give a microphone to today’s young creators. By allowing them the freedom to tell their stories, we see who they really are and how authentically and bravely they move through the world. We captured images, moving portraiture, and video interviews–and at the center of it all, beauty products and fashion accessories were their tools for play and self expression. Behind these images lie stories of bravery, confidence, and an unapologetic look at who they are.

PHOTOGRAPHY BY DANIELLE ST. LAURENT

Creative Strategy
Art Direction
Brand Campaign
Social Content
Narrative Videos

VIDEO HOVER

The Home Edit + Evereve

Evereve Summer Collection