This brand awareness campaign is unlike anything the beauty industry has seen. The goal was to give a microphone to today’s youth, allowing them to tell their own stories, define their own standards, and defy external labels—using the support of beauty products and clothing racks as tools to express their most genuine selves. In this campaign, we defer to our "talent" as the creative directors. At the center of this provocative, bold portraiture lies a fundamental truth about Gen Z: they are their own creators. With every eyeliner flick and lipstick swish, they communicate to the world exactly who they are.

These images showcase the fashion styling and makeup looks they’ve conceptualized and created, with the LOVE+CRAFT+BEAUTY brand at the heart of it all, empowering and inspiring them.

Creative Strategy
Art Direction
Photography
Video
Asset Strategy

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Evereve Fall '24

The Home Edit + Evereve