Our creative strategy for this collection was inspired by the season's biggest trends, tailored to the EVEREVE customer. We directed the visuals to capture the essence of summer, developing a concept to deliver an elevated modern American prep style by shooting at the beach, highlighting the Summer themes of coastal elegance, casual sophistication, and dynamic athleisure. Through meticulous planning and art directing, we created a fresh library of omni-channel assets, paid media, and video content, including CTV and a variety of social media assets.

Creative Strategy
Art Direction
Photography
Video
Asset Strategy
Catalog
Print Adverting Social Content