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The creative strategy for this collection was rooted in the seasons biggest trends. We interpreted these universal fashion trends for the EVEREVE customer and art directed the visuals to complement the mood. We developed a concept to deliver a elevated modern American prep sense by shooting on a university campus highlighting the Fall 2023 retail themes of prep, lux leisure and biker chic. With our meticulous planning and art directing, we delivered a fresh library of omni-channel assets, paid media and video, including CTV and a variety of social assets.
Creative Strategy
Art Direction
Photography
Video
Asset Strategy
Catalog
Print Adverting Social Content -
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Marion Parke Spring
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