We’re proud to have a partnership with Marion Parke, an innovative, founder-led women’s luxury shoe brand. We named and trademarked the brand’s twice patented concealed comfort insole, by balancing form and function with the moniker Triple I™— Invisible Intelligent Insole. With surgeon-designed comfort and Italian high-design being core to Marion Parke’s offering, we worked to further disprove the assumption that comfort has to be unattractive with strikingly elevated content, as seen in the color-saturated Fall hero campaign imagery.

Brand Discovery & Identity
Creative Strategy
Naming
Brand Voice
Copy Guidelines
Communication Strategy
Patented Insole Naming
Art Direction
Shoot Production
Omni-Channel Assets
Paid Media